ABOUT Webster Defined....
Powerful and effective
cooperation lasting for years!
Who we are
Learn the secrets of a $36 million company...
You now have access to the expertise acquired & knowledge gained Webster has acquired over 30 years working for privately held and multi-million companys. Small or large budget... get the most efficient results for your investment.
History
1993 -
Founded in 1993 by Brenda Webster, while employed as VP of Advertising for Nationwide Formalwear, parent company of Smalls Formalwear
2000 -
Webster Defined became a full-time gig to service the advertising and graphic needs of businesses.
2013 -
Today you will find a high quality resource network of top talent including: writers, photographers, illustrators, printers and designers all brought together to directly develope custom solutions for our clients without all the middle men. For you, that means more direct communication, more efficient turnaround times and better results than a typical 'full-service' agency.
Experience
Over 31 years of expertise...
She holds a B.F.A. from Moore College of Art & Design, Philadelphia, PA and has over 31 years of experience in the advertising industry with a strong emphasis in retailing. Brenda was employed by large retailers such as: Lionel Leisure (Kiddie City) as Graphic Designer / Production Manager and at Pomeroy's Department Store (a Division of Allied Corp.) as Divisional Art Director for their eight store region.
In 1985, Ms. Webster created an in-house advertising agency, Formalwear Promotions, for Smalls Formalwear, (a division of Nationwide Formalwear) the largest tuxedo distributor in the northeastern USA with over 70 locations in 8 states and 1,500 wholesale accounts in northeastern US.
As a result of her contributions and success, Brenda was promoted from Director to Vice President of Advertising in 1997. Then, in spring of 2000 the company was sold; Brenda decided the time was right to expand her own business Web'ster Defined, which she founded in 1993 and had been servicing the graphic design needs of clients on a part time basis.
Her designs have won numerous awards and recognition including: being featured in Retail Ad Weekly, recipient of two Philadelphia Addy Awards and a National Gold Ink Award and a Communicator Award Honorable mention.
Brenda also taught Graphic Design courses at Moore College of Art's sessions for high school students in Philadelphia. Brenda was chosen as a muralist for 4 years,to paint and install murals for Play Planet in Italy. She was keynote speaker at the (AFA) Australian Formalwear Conference in Melbourne Australia, and has lectured at Rosemont College and Antonelli School of Photography in Pennsylvania. Ms. Webster also holds a Divemaster certification in scuba diving and resides in Montgomery County, PA.